2 minutes

5 reasons why brands need to be embracing TikTok ads

It’s the platform that’s popularity skyrocketed during the pandemic but is often overlooked when it comes to your paid social strategy. Our Paid Social Executive, Charlotte, shares her top 5 reasons for why brands serious about online growth should be advertising on TikTok…

 

  • Reaching the Gen Z’ers 

It comes as no surprise that TikTok is the hot app among Gen Z with the largest demographic of users falling between the ages of 16-24. Whether this is your sweet spot of target consumers, or you’re looking to branch into a younger demographic, TikTok is your ‘in’ and greatest chance of catching Gen Z on the go. The urge to scroll and lose a chunk of the day is real for this age group, with 40% of Gen Z respondents admitting that they spend at least three hours a day on TikTok!

 

  • Tap into influencers 

Influencer marketing when done right can add another impressive dimension to your strategy and blend seamlessly into a user’s feed. It’s something that’s dominated the likes of Instagram in recent years but we’re now seeing this weave into TikTok (which I’m a personal advocate of!). Using a chunk of your advertising budget to tap into influencer marketing through TikTok means not only do users have real creative freedom to bring your brand to life through the platforms viral trends, but they also have an already established and loyal following ready to buy into products shown to them through an influencer they ‘trust’. 

 

  • Give the lowdown on your product or service 

TikTok is ultimately casual viewing for leisure. Content is fast paced and easily consumed meaning engagement has the potential to be SKY high. The app allows you to create BTS videos to showcase your products in a more personal set up, where you can talk through and show potential customers what your product can do for them. The most popular video styles are chatty ‘story time’ videos as well as tutorials on how to do something. These can range from 15 seconds to now as long as 3 minutes, but if you have a product that needs a demo or a hack on how to use it best, TikTok is your platform. Personal videos/demos, or even styling videos if your brand is fashion, makes you feel more authentic to the user and can reach those who otherwise wouldn’t have heard about you.



  • Unrivalled video engagement 

We know the buzz word of the past 2 years has been video video video - and we also know that TikTok pulled the trigger on its importance. If you’re keen to utilise video in your strategy, TikTok’s the godfather for obvious reasons. Other platforms like instagram have since tried to compete with the likes of reels, but short form video started with TikTok and it’s plain to see the levels of engagement the platform gets is unrivalled (launching many users and brands overnight through a published video going viral!). TikTok users watch at least 52 videos a day on the platform, and you need to be in the mix of this. 

 

  • Make the most of UGC

User generated content (UGC) is one mighty part of a strategy you’re likely overlooking. Recent studies show that 20-50% of user generated content outperforms conventional ad types, and is seeing 12x engagement across marketing platforms as a whole. Forward thinking brands are increasing budgets for UCG by x6 as much YoY, and TikTok is a fantastic platform to test it! It’s a piece of cake for you to seamlessly integrate UGC into your strategy, it saves the spend on creative and appears almost organically in a user's feed rather than a very obvious ‘ad’ - it’s a real no brainer!

 

Our team are experts in social ads across all platforms, not just TikTok - if you’re looking to partner with an agency to drive greater reach and revenue through your paid social efforts get in touch with us here. As always, you can continue the conversation with Charlotte by connecting on LinkedIn, too!