February 21, 2023
Awards season has well and truly landed in the world of digital marketing, and to top off our recent finalist position at the Northern Digital Awards, we've also received the news that we're now in the running for the UK Paid Media Awards, too - Happy 2023!
Our team are up for Best Integrated Paid Media Campaign for our combined PPC & Paid Social work for homeware client, Graham & Green.
The Work
Graham & Green came to Ortus with hopes of finding a paid partner with a holistic view of all paid channels, to drive maximum revenue and improve overall Paid Marketing ROAS… and did we deliver!
Our results speak for themselves:
+35% increase in combined ROAS
+67% increase in combined Revenue
+45% increase in Social ROAS
+26% increase in PPC ROAS
Another key objective set by the client was to reduce reliance on Brand Campaigns in PPC to increase Generic revenue, which we successfully achieved:
Generic Revenue increased by 83% YoY
We’re always proud to shout about the performance results of our clients, but these results in particular really highlight the importance of taking a holistic approach to paid marketing.
Our Method
- We took our perpetual, holistic approach to the Paid Marketing budget and split it across both PPC and Paid Social.
- We looked at previous insights to identify trends – this then allowed us to split the budget with data backing up our decisions.
- We conducted PPC and Paid Social audits for the client, to find that a restructure of both channel accounts was required to bring them up to speed with the platforms and Ortus’ best practice.
- Most recently we have been expanding our Pinterest strategy over the festive period, using our knowledge from previous years to strengthen the use of the platform for the client.
- Due to our holistic approach, PPC and Paid social were able to work together to discover top performing PPC keywords for targeting as well as PPC and Paid Social top performing audiences.
Why our approach works
Our PPC and Paid Social experts blend seamlessly to work on the client's behalf behind the scenes. We are one team and by using one overarching budget for both paid channels we're able to remain agile and apply spend to areas that need it most, when they need it!
We are united in the end goal – delivering numbers and results for our clients that really contribute to the bigger picture. Like we have for Graham & Green!
Our holistic approach comes with a heap of performance driving benefits that makes us a popular choice for brands looking to excel their paid marketing. Our experts are all housed under one roof, too, meaning our clients benefit from everything they need to smash paid goals through one diverse team! You can read more about our approach using the button below.
Here’s what Graham & Green’s Ecommerce Manager had to say:
“After running our paid marketing campaigns in-house for some time, I’m delighted with the results that Ortus have managed to achieve so quickly. Their expertise and enthusiasm to help drive our business have helped us navigate the choppy waters post-pandemic, and provide us with some amazing growth during the economic downturn. I’m excited to see what they’ll be able to do next!”
We are super excited for the final on the 21st of March, tune in to see if we take it home! You can read the Graham & Green case study in full using the button below.
