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Why Paid Search is important: 5 Key Reasons

When it comes to raising your visibility across the SERPs, Paid Search is not just a pretty algorithm, oh no, it’s so much more than that! With its ability to boost traffic, increase brand awareness, and of course grow those all important sales, it's no surprise that Paid Search is the powerhouse of digital marketing!  

Want to know more? Our PPC Manager, Claire has shared her top 5 faves on why paid search is so important . . .

1. Drives Traffic To Your Site

Arguably, the most significant feature of paid search is its ability to drive qualified traffic to your site. With highly targeted keywords, you are strategically targeting the types of consumers likely to engage and convert, which we all know is the aim of the game here!  

2. Delivers Measurable Results

By tracking the activity to and from your site you can obtain a clear picture of how your campaigns are performing, and who wouldn’t want that?! Deep dive into keyword performance, conversion rates, user journey and so much more, all of which is tracked in both Google Ads and Google Analytics via data straight from your ads!

3. Get Results . . . Fast

The power of PPC enables you to make changes to your campaigns quicker than any other channel, which is a godsend given the recent surge of hyper competition - thank you pandemic! With consumer and technological changes encouraging competitiveness quicker than ever before, PPC allows you to be reactive to these changes while still maintaining your objectives. 
 

4. Audience Targeting

The ability to target specific audiences based on their interests, habits, and demographic information is second to none through paid search! Choose from affinity, in-market, life events, and of course your own data segments including website visitors and customer match lists in order to boost your campaign's performance. This invaluable information allows you to be more accurate with who sees your ads and provides insight into which audiences convert best.

5. Stay Ahead Of The Competition

With more than 8.5 billion Google searches performed each day and brand loyalty on the decline, the demand to be seen has never been higher. Consumers want it all, and they want it now, so stay ahead of the competition with the power of paid search and reap the benefits of a fully optimised campaign.

And finally . . .

The way we shop is changing, this we can’t deny. Online window shopping is gathering momentum as consumers turn to Google to both shop and research (hello Youtube reviews), which has paved the way for omnichannel shopping. This joined up approach allows retailers to engage with shoppers across multiple digital and physical touchpoints for a seamless shopping experience, with online ads being one of the first interactions they see as they begin their shopping quest.  

So, if you’re looking for a way to increase visibility and drive those sales, then paid search is a must! Learn more about what we do using the button below!

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