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3 PPC benefits of Performance Max

Google’s Performance Max is here and while there’s still a staggering amount of advertisers yet to test this campaign type, P.Max comes with a whole bunch of benefits to reap. Here’s 3 of our favourites:

Open your brand to new audiences

Google ads utilising the Performance Max campaign type automatically benefit from omnichannel reach across Google’s wider network. Google’s real-time understanding of consumer intent enables targeting of audiences on Google’s campaign types you may not have tried yet, meaning you can unlock new customer segments without having to set up additional campaigns to do so!

Tap into additional data & insights

Performance Max campaigns are a new addition to Google Ads existing insights page and can help paint a clearer picture on how Google's algorithm is handling your campaigns. It also gives you a peek into which audience segments and image combinations are proving the most successful when it comes to reaching those all important users, helping you to optimise your creatives to drive ROI.

New nuggets of insight including rising search trends further help you to join the dots and understand changes in performance that will help inform your wider business strategy.

Easier ad campaign optimisation

Through automatic optimisation of your budget and bids across all of Google's ad platforms, Performance Max ads can actually boost your online leads and conversions. That means you can increase your campaign goals at a rate that's far more efficient than a generic search campaign. Simply add your budget, goals and the conversions you'd like to measure, and leave the rest in the capable hands of Google's ad automation technologies.

If you’re keen to learn more, we recently covered the ins and outs of the Performance Max campaign type in our article here.