Amazon Prime Day 2022 is on the horizon. The 12th and 13th July to be exact! We say this every year, but this year in particular is FLYING by so those dates are going to creep up on you quicker than you may anticipate. We’re keen to make sure you’re prepared to capitalise on the expected uplift in traffic from those bargain hunting users..
According to a recent Kantar and Amazon Ads study, 71% of shoppers learn about new brands leading up to Prime Day, and 75% of shoppers are likely to purchase a product during Prime Day that they discovered during the lead-up to the event. Given the excitement around Prime Day, the event can be an excellent chance for your brand to connect with highly engaged new and existing customers.
However, the event isn't just for those advertising or selling directly on Amazon. You may have heard of the Amazon Prime Halo effect before and it's knock on effect of increasing high intent to purchase traffic online, leading to an average 14% uplift in CvR for European retailers in 2021 according to a recent study by Criteo. Criteo also reported that "Each year, our data shows that retailers that hold their own promotions at the same time as Amazon Prime Day see a bigger halo effect".
We’ve witnessed these results first hand when testing the theory with our footwear client, Moda in Pelle who saw a whopping 70% increase in revenue and 57% increase in ROAS, so we thought we’d share our top tips for getting the most out of this year's sales event!
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