Paid search, PPC Google Enhanced Conversions: Everything you need to know Talk of the third party cookie extinction is on everyone's lips in the industry right now, but the biggest players in tech are doing everything they can to combat our struggles. Our Associate. → View article
PPC Capitalising on Paid Search in 2022: The Homeware Sector Among the trail of carnage the pandemic left in its wake, one industry that was able to ride the opportunity and come out on top was the homeware sector. Consumer search behaviour throughout 2021. → View article
Paid social 5 things a marketer needs to know about the Facebook Conversions API The dreaded iOS 14 update made all us Paid Social Marketers take a *gulp* and, as expected I started to see a turn in my clients results - and not for the best! Especially those who had amazing. → View article
PPC, Shopping Short Titles land on Merchant Feeds! We’ve always been advocates of optimising feeds and have been for yearssss! So it’s great to see Google are still producing fresh ways to optimise and adapt inline with their new ad formats to give. → View article
Paid search, PPC A guide to Performance Max We've handed the reigns over to our resident data & testing whizz... aka PPC Manager Laura Williams, to share everything she knows about Performance Max! If you're keen to learn the ins and outs of. → View article
PPC, Shopping A shopping feed to fall for this Valentines Over the holiday season we highlighted the steps we can take to really level up your Smart Shopping campaigns with the inclusion of key ‘event’ search terms within product headlines and. → View article
Paid search, Shopping New Year Clean up: 6 tips to optimise your Shopping ads Shopping ads now drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads, posing an opportunity we’re sure you’d agree shouldn't be ignored. You might have already set your. → View article
Agency news Celebrating 1 year of Ortus! Today marks one whole year since our agency rebranded to Ortus, with a laser focus on all things paid! We're over the moon with how much we've achieved in just 12 months, from new product and service. → View article
Paid social Rearranging the grid: New Insta feature could answer our aesthetic prayers! With over 500million daily active users, it’s no surprise that Instagram regularly keeps us on our toes with the frequent rollout of new features from the platform. It wasn’t so long ago we were. → View article
Agency news Wrapping up our first year! We’ve had a whirlwind of a first year since Ortus launched on 1st February 2021 as we’ve continued to navigate our business through a global pandemic! This year was very much about cementing our new. → View article