Singles' Day celebrated annually on 11th November is actually the biggest shopping day in the world, but should UK retailers take part? Our Associate Director, Sarah Williams, shares a little background on the day itself and what opportunities it brings to brands that get involved!
Singles' Day falls on 11th Nov each year - because the date 11/11 represents four ones (or four singles), standing together and was created as a sort of "anti-Valentines day" for single people to treat themselves. The holiday became a huge commercialised event in China way back in 2009 when e-comm heavyweight Alibaba offered deeply discounted products over this day.
Over the last few years, this shopping day has gained traction in the UK, so much so, that UK Singles' Day sales equated to a whopping £1.7bn in 2021. Last year, fashion retailers including the likes of Asos, MyTheresa, Boohoo, H&M and Pretty Little Thing all took part by launching promotional discounts for UK users.
There are a whole heap of benefits in UK retailers taking part in Singles’ Day. Here are my top ones:
Taking into account the opportunities presented above for Singles Day 2022, along with the stats to back it up, it's no wonder brands based in the UK want to get involved and grab a slice of the pie!
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