As Paid Social marketers we’re forever testing ways to beat the scroll on a user’s feed. By leveraging Facebook Dynamic Ads within our retargeting campaigns we’re able to target an interested audience with simple, yet effective ads that can help drive sales (...and from experience, usually achieve lower CPA’s, too!). Our Senior Paid Social Manager, Danielle shares her honed tips and tricks to get the most out of this ad type…
If you’re an eCommerce brand with a product catalogue you can certainly drive sales by using Dynamic Ads. This ad format allows you to promote your entire product catalogue across Meta platforms; Facebook, Instagram and Audience Network, without having to create multiple single ads.
Dynamic Ads are ultimately personalised adverts for customers who have already visited your site. They work by focusing on ‘intent signals’ that customers show whilst browsing websites or apps and serve relevant products to each user, meaning there’s a higher chance of conversion… Pair that with an exclusive discount and you’re onto a winner!
There are a few things to consider when setting up DPA ads (dynamic product ads, another fancy way to say ‘dynamic ads’ just FYI)...
To get rid of this when you are editing at ad level, select ‘Edit Creative’.
Then select ‘Crop images’, once you are in make sure you opt for ‘Zoom out to fit’ and Background Colour is set as ‘Automatic colour’.
…much better!
We mentioned using product sets to showcase specific collections, test out using exclusive discount codes to customers based on AOV. You can target users who are viewing products over a certain price threshold and provide a different discount code to those looking at lower priced items, this increases your chances of those viewing the higher priced items converting.
Test dynamic ads out for prospecting too…
Try via a Catalogue Sales campaign and within the ad set section, select ‘Find prospective customers even if they haven’t interacted with your business’.
If you're an ambitious retailer looking to level up your current Paid Social activity we'd love to hear from you! Get in touch with our experts using the button below.