Social media is no longer the destination purely for selfies and funny videos, for businesses social media is now a powerful piece of the marketing puzzle enabling brands to boost awareness of their.
→ View articleWith more competition, more platforms, more ad formats and less hands on control than ever in Paid Marketing, we’re sharing our top tips to make your budget work harder for you in 2023.
→ View articleWe can barely believe we're already midway through January of 2023! To help you to prepare your Paid Marketing for what's set to come, our Associate Director Sarah has got in early with her key.
→ View articleWe quite often come into conversations with retailers who ask when it comes to PPC vs Paid Social, which wins the conversions battle? Our team has outlined the basics to help you decide which channel.
→ View articleIntegrating your Digital PR strategy with Paid Social is a hugely influential tool that is currently under-utilised by the marketing industry. But why should your Digital PR strategy include social.
→ View articlePPC has long been a primary marketing channel for eCommerce brands looking to drive site visitors, boost sales and increase revenue. With bucket loads of tools, networks and campaign types to get.
→ View articleWell, well, well. We’re on the other side of Black Friday/Cyber week madness and I have to say, it shaped up even better for retailers than I’d predicted! I really do hope any brands reading this.
→ View articleSocial Media plays a huge role for eCommerce businesses, especially in seasonal sale periods! It brings bucket loads of new customers to online stores all year round however, during big shopping days.
→ View articleWe’ve got another new face that we’re chuffed to introduce you to at Ortus! Beth Callaghan joined the team as PPC Executive a little over a fortnight ago now and has taken to her new role like a 🦆.
→ View articleWe’re firmly in the run up to Peak Season, and we’re sure we can speak on behalf of the Nation when we say we didn’t expect to still be faced with such an unsettled economic climate!With a constant.
→ View articleSo… you’ve found this blog. Chances are you’re looking for guidance on improving your paid search account and performance, right? Well you’ve come to the right place. Our Associate Director, Sarah.
→ View articleSingles' Day celebrated annually on 11th November is actually the biggest shopping day in the world, but should UK retailers take part? Our Associate Director, Sarah Williams, shares a little.
→ View articleOur PPC Manager, Laura, has almost a decade's worth of experience in managing Paid Search accounts for online retailers. So, when it comes to demystifying the mammoth that is Google Shopping Ads,.
→ View articleIn the ever evolving world of Paid Marketing, there are a few key areas all marketers and brands need to be aligned on to set themselves up for success. Our Senior Paid Performance Manager, Jess, has.
→ View articleWhen it comes to raising your visibility across the SERPs, Paid Search is not just a pretty algorithm, oh no, it’s so much more than that! With its ability to boost traffic, increase brand awareness,.
→ View articleGoogle Premier Partner perks come in all shapes and sizes. This time, our PPC Manager, Laura, headed to their London Offices to take part in their ‘Peak Check-In Masterclass’ sessions, were Google's.
→ View articleThe dark cold nights are creeping in and with it comes the spookiest season of them all, Halloween! Pumpkin Spiced Lattes, cosy knitwear and scented candles are what we’re all gravitating towards at.
→ View articleIn need of a boost in revenue this October? Add Amazon's October Prime Event to your marketing calendar.
→ View articleRod Stewart famously said in some of his best known lyrics “I wish that I knew what I know now” . . . and if you’re wondering how that relates to Black Friday and PPC, then let me tell you.
→ View articleAs a team, we work with marketing professionals from leading global brands day in and day out, so we’re all too familiar with the most common pressures and pain points you face…trust us!
→ View articleGrab a cuppa, it’s storytime… as I talk you through my decade in the Paid industry.
→ View articleThere’s a day for everything, literally. Marketers are expected to have a list (a country mile long!) of every national day under the sun that MIGHT loosely tie into the product your brand is.
→ View articleOur Senior Paid Performance Manager, Jess, has been with us over 4 years now - she's been part of the team since our beginnings as the PPC team within our sister agency Silverbean, through our.
→ View articleAs the Stark’s of Winterfell like to say… Winter Is Coming. Whilst there will be no White Walkers raising the dead, when it comes to Q4 advertising, it’ll certainly feel like you’re fighting for that.
→ View articlePerformance Max is one of the most talked about campaign types in the PPC industry right now, and rightly so. It’s caused quite a stir since its launch and with Google in the process of sunsetting.
→ View articleShe’s our brand voice behind the scenes and the team member that does the grilling of the newbies here at Ortus, yet she’s managed to escape one herself despite joining our agency over a year ago.
→ View articleWhether you’re working for your brand in house, or you’re currently relying on a third party agency, it’s likely you’ll have treated the digital marketing channels in complete silos - but why keep.
→ View articleWe’re slap bang in the middle of (a relatively normal) 2022 already and with that in mind it’s time to look ahead. Our Associate Director, Sarah, and Senior Paid Social Manager, Danielle, caught up.
→ View articleWhen it comes to social ads, the world is your oyster in terms of creatives and formats to get stuck into. Playing it safe doesn’t always pay off, in fact, those making the most of newer ad formats.
→ View articleIf someone sat you down and asked you truthfully, do you know if your brand’s social accounts are set up correctly what would you say?Our new conversation series, Selling on Social in 2022, covers.
→ View articleAmazon Prime Day 2022 is on the horizon. The 12th and 13th July to be exact! We say this every year, but this year in particular is FLYING by so those dates are going to creep up on you quicker than.
→ View articleAdvertising through Paid Social isn't new, we've probably all dabbled in it from time to time with varying successes. However, it's a channel that's true value came to light when store fronts were.
→ View articleAlong with a lot of PPC’ers out there, we tuned into Google Marketing Live 2022 recently to hear first hand what the latest announcements from Google hold for us all. In case you don’t have a spare 1.
→ View articleIf I had a penny for every Google Ads audit I’ve conducted over the years, I’d be a very rich girl! When I speak to brands about their current Google Ads performance and set up, a common theme is.
→ View article‘The happy corner of the internet’It’s the platform for the inspiration seekers, the planners, and of course the brands looking to attract a captive audience in the research stage of the buyer.
→ View articleIt’s the platform that’s popularity skyrocketed during the pandemic but is often overlooked when it comes to your paid social strategy. Our Paid Social Executive, Charlotte, shares her top 5 reasons.
→ View articleWe think it's important for you to get to know the people behind the scenes at Ortus, and one that slipped through the net when it came to a newbie grillin' was Charlotte Laverick, our Paid Social.
→ View article2020 and 2021 were sometimes a wild ride for PPC’ers and other marketeers when trying to predict what was going to happen next for their clients. Were people going to embrace online shopping or crave.
→ View articleWe think we speak on behalf of the nation when we say our wardrobes took a little bashing over the past pandemic-ridden couple of years. Nights out became nights in, we swapped the gym for our.
→ View articleThere’s stacks to be said for Paid Social as a key results driver in your marketing strategy, but if you’re pumping budget into this channel and not seeing results it’s likely something’s gone wrong.
→ View articleGoogle’s Performance Max is here and while there’s still a staggering amount of advertisers yet to test this campaign type, P.Max comes with a whole bunch of benefits to reap. Here’s 3 of our.
→ View articleImagine if you could improve your organic search ranking, increase your conversions across all marketing channels AND do all of this whilst reducing your CPA? You’d best believe there’s a way, and.
→ View articleFor many, writing compelling ad copy is a walk in the park, but the real challenge lies in ensuring your paid search ads remain high-performing. Particularly in the age of automation with Smart.
→ View articleIt’s all systems go here at Ortus as we approach the end of the first business quarter for 2022. Our team works tirelessly to maintain high performing accounts for our clients, but meanwhile, our.
→ View articleOnline users spend more than one third of their time browsing social media platforms, so it comes as no surprise that forward thinking brands are now more than ever turning to paid social ads to.
→ View articleWe’ve got another new face that we’re chuffed to introduce you to at Ortus... Claire Bowes joined our PPC team earlier in the month as our new PPC Manager and, in true newbie fashion, we’ve thrown.
→ View articleTalk of the third party cookie extinction is on everyone's lips in the industry right now, but the biggest players in tech are doing everything they can to combat our struggles. Our Associate.
→ View articleAmong the trail of carnage the pandemic left in its wake, one industry that was able to ride the opportunity and come out on top was the homeware sector. Consumer search behaviour throughout 2021.
→ View articleThe dreaded iOS 14 update made all us Paid Social Marketers take a *gulp* and, as expected I started to see a turn in my clients results - and not for the best! Especially those who had amazing.
→ View articleWe’ve always been advocates of optimising feeds and have been for yearssss! So it’s great to see Google are still producing fresh ways to optimise and adapt inline with their new ad formats to give.
→ View articleWe've handed the reigns over to our resident data & testing whizz... aka PPC Manager Laura Williams, to share everything she knows about Performance Max! If you're keen to learn the ins and outs of.
→ View articleOver the holiday season we highlighted the steps we can take to really level up your Smart Shopping campaigns with the inclusion of key ‘event’ search terms within product headlines and.
→ View articleShopping ads now drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads, posing an opportunity we’re sure you’d agree shouldn't be ignored. You might have already set your.
→ View articleToday marks one whole year since our agency rebranded to Ortus, with a laser focus on all things paid! We're over the moon with how much we've achieved in just 12 months, from new product and service.
→ View articleWith over 500million daily active users, it’s no surprise that Instagram regularly keeps us on our toes with the frequent rollout of new features from the platform. It wasn’t so long ago we were.
→ View articleWe’ve had a whirlwind of a first year since Ortus launched on 1st February 2021 as we’ve continued to navigate our business through a global pandemic! This year was very much about cementing our new.
→ View article2021 was a cracking year for Ortus and 2022 is already promising to follow suit… but cranked up a notch! We’ve kicked off the new year with another new face that we’re chuffed to introduce you to..
→ View articleIf the past couple of years have shown us anything, it’s to expect the unexpected and be prepared for a handful of curveballs along the way! When it comes to paid marketing, (and PPC in particular),.
→ View articleIt’s that time of year again where we take a look back at the digital trends of 2021 and hedge our bets for what’s likely to be a successful move for our strategies in 2022. We were lucky enough to.
→ View articleOur Associate Director, Sarah Williams, is the latest business leader to feature in Prolific North’s ‘What I’ve Learnt’ series 👏
→ View articleThe 2020 holiday season was the biggest ever for digital sales, with £768bn in global sales, a phenomenal 50% increase from the previous year. Google’s insights from Black Friday and Cyber weekend.
→ View articleOur client, sustainable online supermarket, Ethical Superstore, recently saw an incredible revenue increase of 36% following implementation of our brand new price intelligence tool!
→ View articleYou might have already seen the news, but we’re ridiculously excited to launch our brand new Price Intelligence Tool to the market.
→ View articleDuring a company rebrand process, there are so many decisions to be made, including the branding itself, company focus, tone of voice and values, as well as the core audience to hone in on. So.
→ View articleBedrock’s Analytics & Digital Strategy Director, Scott McMullan runs us through the items affecting your data accuracy, the impact they are having and what you can do to retain the most accurate.
→ View articleI think it’s pretty safe to say that all retailers and marketers planning for Q4 are finding they’re in need of some sort of crystal ball this winter. We’re in what seems like the last stages of a.
→ View articleBeing prepared for keyword match type changes As many of us in the world of PPC will know, back in February Google announced that they were incorporating the behaviours of Broad Match Modifier (BMM).
→ View articleThe Prime Day “halo effect” You may have heard Amazon’s Prime Day is upon us on the 21st and 22nd June 2021. Here at Ortus, we’ve been monitoring what happens outside of Amazon over these days. Last.
→ View articleSmart Shopping, for the last couple of years, has been the spearhead of Google Ads Shopping offering, widely adopted as a best-practice approach to delivering the best results in the shopping space..
→ View articleGrab yourselves a cuppa – this is a long one! But so much has happened here at the agency in the last 3 months, we couldn’t miss out any of these successes!
→ View articleWith lockdown restrictions on non-essential shops about to be lifted, the question so many retailers are pondering at the moment is, will shoppers return to physical stores? And the answer is.
→ View articleSwitching jobs and re-locating is a huge step in anyone’s career, but team that with a global pandemic and a UK lockdown? Find out below how our newest recruit Carl found the entire process and how.
→ View articleLast year, Apple announced data updates to their recently released iOS 14, which are likely to have profound impacts on advertisers and consumers alike. Apple has increased its privacy protections.
→ View articleWhile the current economic climate is encouraging brands to focus more on their short-term goals and maximise immediate revenue, we believe it is vital that they don’t lose sight of the larger.
→ View article