Online users spend more than one third of their time browsing social media platforms, so it comes as no surprise that forward thinking brands are now more than ever turning to paid social ads to showcase products and drive conversions!
Our Senior Paid Social Manager, Danielle, has sourced 4 great examples of fashion brands that are leading the way with their paid social ads…
Type of ad: Video
Why it’s effective: Video is more likely to grab the attention of your audience, it’s important to consider that you need to capture a user’s attention within the first 3-5 seconds. The better the video, the more likely that it will drive greater engagement - you can then leverage that data to create custom audiences based on ad engagement, this could be targeting those who have viewed your video for a particular amount of time. These audiences are more likely to be interested in your product, by retargeting to them, you can increase your conversion rate and bag a higher ROAS.
If video content isn’t really on your radar at the minute, we highly recommend investing both time and money into creating high quality and engaging video to test. We know from experience the power video ads hold - it’s all about the content!
Type of ad: Pinterest carousel
Why it’s effective: A carousel on Pinterest is a pin with multiple images. Users see the carousel within their home feed just like any other Pin - they can swipe through the different images directly from the feed.
As with Facebook and Instagram, a carousel is a great way to showcase multiple products - or different ways to showcase one product. NFD has fabulous content, high quality imagery that is both eye-catching and always includes people which means it will likely resonate more with their audience.
If you’re looking to do more with your Paid Social, our team can help! Learn more about what we offer here.