August 23, 2023
The arrival of Q4 is just around the corner! With the summer coming to an end, it's time to embrace the inspirational world of Pinterest trends and dive headfirst into the peak season preparations. 🍂 Whether you're a seasoned pinner or a Pinterest newbie, there's plenty of ways to spin a trend into an opportunity to showcase all your brand has to offer. Here's 5 key Pinterest trends that come around time after time to keep your eye on...
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Decor Delights:
Your home is adorned with glimmering lights and cosy knits, creating the perfect haven for the holidays. Q4 is all about capturing the essence of the season through captivating decor trends so if you’re in the home & furniture sector this is your time to shine. Pins that feature DIY wreaths, rustic-chic tablescapes, creative ornament displays and general festive interior styling are sure to light up the Pinterest-sphere. -
Culinary Magic and Festive Feasts:
As the scent of cinnamon and ginger wafts through the air, Pinterest boards transform into culinary wonderlands. Q4 is synonymous with scrumptious comfort foods and festive feasts so if your product is in any way related to food, kitchen appliances or general homeware there’s bags of opportunity here. Think mouthwatering recipes for pumpkin spice everything, gingerbread house masterpieces, and innovative twists on classic dishes that incorporate your products. Start curating all of your kitchen and food-related pins now and you'll sure be the star of this holiday season! -
Fashion but make it festive:
From cosy sweater weather to glamorous New Year's Eve soirées, Q4 is your chance to dazzle with delightful fashion trends. Embrace the joy of layering your products, experiment with luxurious textures, and showcase your brand’s impeccable style sense through creative outfit pins. Whether it's a DIY ugly sweater or a glittering gown, Pinterest is a runway - make sure your ads are strutting their stuff! -
Unwrap the Gift of DIY:
Q4 is the perfect time to unleash your creativity and share some homemade/ personalised love. From personalised ornaments to handcrafted gifts, Pinterest users are on the lookout for unique and heartwarming ideas. If you’re in the craft and gifing sector, channel your inner Santa's workshop, sharing your special gift ideas and watch your pins spark joy and inspiration. -
Captivating Content Formats:
No matter what your brand sector, if you’re advertising on Pinterest use Q4 to step up your game by embracing captivating content formats. Engaging videos, storytelling carousels, and before-and-after pins are all the rage. Utilise these formats to showcase festive products and what you have to offer. Your pins will be the equivalent of a digital storybook that keeps pinners hooked!
Pinterest during Q4 is filled with creativity, festivity, and boundless inspiration for consumers.
No matter what your sector the opportunities to be a part of the inspiration and showcase your brand are endless. For home furniture brands, embrace festive decor and interior styling to captivate your audience, if you’re in fashion, curate festive season ready looks that showcase your glitzy/cosy garments fit for the season, if you’re in craft and gifting get involved in ‘how to videos’ to show off personalised goodies to your target audience.
We're experts in producing captivating Pinterest ads for ecommerce brands. If you're looking for agency support during Q4 get in touch with our team below!
