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An Introduction to Social Media Marketing: A Retailer's Guide

The acceleration in consumer reliance on eCommerce around the globe ignited by the ‘C word’ catapulted into sharp focus just how critical social media is for retail success. With much of the world in lockdown, businesses leveraged the power of social media to maintain and nurture their connections with consumers more than ever before.

Through collaboration with Techquity, we recently produced a comprehensive guide for retailers to maximise their presence on Social Media, reach new customers and amplify brand awareness. Our partnership used a combination of expertise in eCommerce specific organic and paid social media, to highlight the overall importance it plays in a wider brand marketing strategy.

Here's what you can expect:

  • A comprehensive overview of organic and paid social media marketing 

  • A breakdown of the most popular social media platforms and their uses, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok

  • A detailed discussion of the most common pitfalls of social media marketing and how to avoid them

  • Top tips for building a successful social media marketing strategy

No matter what level you're currently at with your own Social Media Marketing efforts, our guide provides a good resource to check in with to ensure you're really getting the most out of the channel. Download your copy using the button below!

Download the eBook!