May 9, 2023
As the digital marketing landscape continues to evolve, so does the technology used to support it. Artificial intelligence (AI) is now an integral part of digital marketing and is helping marketers improve their efficiency in paid social and PPC campaigns.
AI can analyse data quickly and accurately, providing valuable insights to assist in mapping out strategies. In this blog, we’ll be taking a look at the top 5 AI tools for paid social and PPC marketing. From automation tools to sentiment analysis - these tools, if utilised correctly, can maximise ROI and optimise their campaigns for maximum success.
The top 5
AdEspresso
This AI-powered tool is great for creating and optimising Facebook and Instagram ads. Using machine learning algorithms to analyse ad performance data and suggest improvements, you’re bound to see an increased ROI when using this tool properly.
Natural Language Processing (NLP)
NLP is a form of AI that can analyse customer conversations to gain insights into customer behaviour. Using these tools can help to understand your audience's intentions so that you can create smarter, more efficient marketing strategies.
Sentiment Analysis
Sentiment analysis tools can analyse customer reviews, comments, and posts to determine the sentiment and emotion behind them. This helps us determine how customers feel about products and services, allowing us to adjust our strategies accordingly to connect with customers. This is a personal favourite of mine, even if it is crazy futuristic!
Optmyzr
Optmyzr is an all-in-one PPC management tool that uses AI to automate several tasks, such as ad testing, keyword analysis, and bidding. It also provides detailed insights and reporting. Definitely one to try.
TrueClicks
Trueclicks is one for 2023. As we migrate over to GA4, leaving third-party data behind, brands number one goals should be to create safe, trustworthy websites for customers. By using Trueclicks, you can help improve PPC advertising performance by reducing costs and increasing conversions, whilst creating a safe place for your clients' customers.
These AI tools are revolutionising the way we approach paid social and PPC campaigns. By leveraging AI, experts can gain valuable insights, automate their processes, and optimise their campaigns for maximum success.
Do your research, find which tools work best for you and start implementing AI as soon as you can, otherwise you are missing out.
Remember, AI won’t replace humans, but humans with AI will replace humans without AI.
