January 18, 2024
We’ve been around the marketing industry for quite some time now, and whilst some digital marketing tools have come and gone, others have become staple in our day-to-day roles.
Here are our favourite, tried-and-tested tools for 2024:
Shoptimised
Shoptimised isn't just a tool; it's a game-changer for ecommerce enthusiasts. This platform streamlines product feed optimisation, helping maximise your online store's visibility.
👉 Shoptimised
Hootsuite
Hootsuite is a top-tier social media management tool that simplifies scheduling and coordination across various platforms, ensuring seamless engagement and effortless management. A business owner and marketer must have!
Looker Studio
Transforming raw data into compelling visuals, Looker Studio brings analytics to life. In the age of information overload, telling a compelling story with your data is the key to engaging your audience and making informed decisions.
Google Sheets
Forget the old-school spreadsheets, Google Sheets is the powerhouse of collaboration. Real time editing, drive accessibility, and an array of add ons make it a versatile tool for marketers.
SEMrush
SEMrush is a versatile marketing tool offering comprehensive SEO and PPC insights, competitive analysis, and content optimisation capabilities. Its user-friendly interface and multifaceted features empower marketers to refine strategies, stay competitive, and adapt to the dynamic digital landscape.
👉 SEMrush
ChatGPT
Say goodbye to tedious keyword research with ChatGPT. This AI marvel not only understands your queries but also generates insightful keyword suggestions. Let the machine do the work while you focus on crafting content that resonates with your audience.
👉 ChatGPT
GA4
GA4 isn't just an upgrade, it's a quantum leap! With enhanced event tracking, AI-powered insights, and a user-centric approach, GA4 ensures you're ready for the future of digital analytics.
👉 GA4
Google Trends
Stay ahead of the curve by identifying trending topics and understanding user interests. Whether it's content creation or campaign planning - Google Trends needs to be your top tool when researching online trends.
Klaviyo
Klaviyo is a powerhouse for businesses aiming to optimise their CRM strategy. It excels in managing CRM databases and meticulously organising customer data into rich profiles, leveraging customer engagement on your website. Seamlessly integrating with Paid Marketing Platforms, Klaviyo translates customer insights into precise and effective targeting to achieve marketing objectives.
👉 Klaviyo
Google Ads Scripts
Say hello to efficiency with Google Ads Scripts. These customisable snippets of code automate repetitive tasks, saving you time and reducing errors. From bid adjustments, to ad performance monitoring, let the scripts do the heavy lifting.
So, there you have it – our favourite marketing tools for 2024. Armed with these, you'll not only keep up with the fast-paced marketing landscape but also stay steps ahead of the competition.