Stand out with Facebook Dynamic Ads
As Paid Social marketers we’re forever testing ways to beat the scroll on a user’s feed. By leveraging Facebook Dynamic Ads within our retargeting campaigns we’re able to target an interested.
→ View articleIndustry, Product & Agency Updates
Attract & Convert eCommerce Traffic: A Blueprint
We recently produced an eBook alongside SaleCycle that analyses and discusses a comprehensive strategy for acquiring, converting and maximising value from online users. From attracting that all.
→ View articleWhat's new in PPC 2023
Can anyone believe we’re in the THIRD month of 2023 already? Almost a quarter of the way through the year. After a long January, February seemed to be the month the industry kicked itself into gear.
→ View articleJumpstart your PPC Spring clean
Spring is in the air and it’s the perfect time to spruce up your Google Ads account.
→ View articleEverything you need to know about Facebook Carousel Ads
There’s an overwhelming amount of Facebook ad types to get stuck into testing, but rather than shying away from formats you are yet to try for your Facebook campaigns, take the time to research each.
→ View articleExploring Facebook Collection Ads
Facebook Collection Ads, still one of our favourites - we can’t deny it! We’ve mentioned before but, short-form video is taking over our social media feeds and it would be super easy to turn a blind.
→ View articleUK Paid Media Awards - We're Finalists!
Awards season has well and truly landed in the world of digital marketing, and to top off our recent finalist position at the Northern Digital Awards, we've also received the news that we're now in.
→ View article5 ways PPC and SEO can work together in 2023
With the rise of multi-channel touch points on any given purchase, gone are the days of “them and us” when it comes to PPC and SEO.
→ View articleGetting the most out of Google Discovery Campaigns
When it comes to Google Ads campaign types, there's a lot to learn. Understanding a little more about what each of them can offer your brand can help ramp up your PPC performance (trust us!). Our.
→ View articleThe Do's and Don'ts of Social Media Marketing
Social media is no longer the destination purely for selfies and funny videos, for businesses social media is now a powerful piece of the marketing puzzle enabling brands to boost awareness of their.
→ View articleTop Tips on Budget Efficiency in Paid Marketing for 2023
With more competition, more platforms, more ad formats and less hands on control than ever in Paid Marketing, we’re sharing our top tips to make your budget work harder for you in 2023.
→ View article2023 PPC Predictions
We can barely believe we're already midway through January of 2023! To help you to prepare your Paid Marketing for what's set to come, our Associate Director Sarah has got in early with her key.
→ View articlePPC vs Paid Social
We quite often come into conversations with retailers who ask when it comes to PPC vs Paid Social, which wins the conversions battle? Our team has outlined the basics to help you decide which channel.
→ View articlePaid Social & Digital PR: 4 reasons why they work better together
Integrating your Digital PR strategy with Paid Social is a hugely influential tool that is currently under-utilised by the marketing industry. But why should your Digital PR strategy include social.
→ View articleThe Ultimate Guide to PPC
PPC has long been a primary marketing channel for eCommerce brands looking to drive site visitors, boost sales and increase revenue. With bucket loads of tools, networks and campaign types to get.
→ View articleBlack Friday 2022 Unwrapped
Well, well, well. We’re on the other side of Black Friday/Cyber week madness and I have to say, it shaped up even better for retailers than I’d predicted! I really do hope any brands reading this.
→ View articleBlack Friday in Paid Social: What we learned
Social Media plays a huge role for eCommerce businesses, especially in seasonal sale periods! It brings bucket loads of new customers to online stores all year round however, during big shopping days.
→ View articleFaces of Ortus: Meet Beth
We’ve got another new face that we’re chuffed to introduce you to at Ortus! Beth Callaghan joined the team as PPC Executive a little over a fortnight ago now and has taken to her new role like a 🦆.
→ View articleA Social Media Marketer’s Black Friday Checklist
We’re firmly in the run up to Peak Season, and we’re sure we can speak on behalf of the Nation when we say we didn’t expect to still be faced with such an unsettled economic climate!With a constant.
→ View articleHow to improve your Paid Search
So… you’ve found this blog. Chances are you’re looking for guidance on improving your paid search account and performance, right? Well you’ve come to the right place. Our Associate Director, Sarah.
→ View articleShould UK retailers take part in Singles' Day?
Singles' Day celebrated annually on 11th November is actually the biggest shopping day in the world, but should UK retailers take part? Our Associate Director, Sarah Williams, shares a little.
→ View articleA guide to Google Shopping Ads Management
Our PPC Manager, Laura, has almost a decade's worth of experience in managing Paid Search accounts for online retailers. So, when it comes to demystifying the mammoth that is Google Shopping Ads,.
→ View articleTop tips for building a Paid Search strategy
In the ever evolving world of Paid Marketing, there are a few key areas all marketers and brands need to be aligned on to set themselves up for success. Our Senior Paid Performance Manager, Jess, has.
→ View articleWhy Paid Search is important: 5 Key Reasons
When it comes to raising your visibility across the SERPs, Paid Search is not just a pretty algorithm, oh no, it’s so much more than that! With its ability to boost traffic, increase brand awareness,.
→ View articleGoogle's Peak Check in Masterclass - The Need-to-Knows
Google Premier Partner perks come in all shapes and sizes. This time, our PPC Manager, Laura, headed to their London Offices to take part in their ‘Peak Check-In Masterclass’ sessions, were Google's.
→ View articleGetting the most out of Halloween with Facebook Ads
The dark cold nights are creeping in and with it comes the spookiest season of them all, Halloween! Pumpkin Spiced Lattes, cosy knitwear and scented candles are what we’re all gravitating towards at.
→ View articleBoosting Revenue with Amazon's Prime Event 2022
In need of a boost in revenue this October? Add Amazon's October Prime Event to your marketing calendar.
→ View articleBlack Friday 2022: A Marketer's Checklist
Rod Stewart famously said in some of his best known lyrics “I wish that I knew what I know now” . . . and if you’re wondering how that relates to Black Friday and PPC, then let me tell you.
→ View article5 Marketer Painpoints a Holistic Approach to Paid Combats
As a team, we work with marketing professionals from leading global brands day in and day out, so we’re all too familiar with the most common pressures and pain points you face…trust us!
→ View article10 years in Paid with Sarah Williams
Grab a cuppa, it’s storytime… as I talk you through my decade in the Paid industry.
→ View articleCapitalising on Peak with Pinterest
There’s a day for everything, literally. Marketers are expected to have a list (a country mile long!) of every national day under the sun that MIGHT loosely tie into the product your brand is.
→ View articleFaces of Ortus: Get to know Jess
Our Senior Paid Performance Manager, Jess, has been with us over 4 years now - she's been part of the team since our beginnings as the PPC team within our sister agency Silverbean, through our.
→ View articlePreparing for Peak: Insider's tips!
As the Stark’s of Winterfell like to say… Winter Is Coming. Whilst there will be no White Walkers raising the dead, when it comes to Q4 advertising, it’ll certainly feel like you’re fighting for that.
→ View articleWhat's new with Performance Max
Performance Max is one of the most talked about campaign types in the PPC industry right now, and rightly so. It’s caused quite a stir since its launch and with Google in the process of sunsetting.
→ View articleFaces of Ortus: Get to know Bec
She’s our brand voice behind the scenes and the team member that does the grilling of the newbies here at Ortus, yet she’s managed to escape one herself despite joining our agency over a year ago.
→ View articlePPC & Paid Social: 4 reasons why they work better together
Whether you’re working for your brand in house, or you’re currently relying on a third party agency, it’s likely you’ll have treated the digital marketing channels in complete silos - but why keep.
→ View articleSelling on social in 2022: What's next in Paid Social?
We’re slap bang in the middle of (a relatively normal) 2022 already and with that in mind it’s time to look ahead. Our Associate Director, Sarah, and Senior Paid Social Manager, Danielle, caught up.
→ View articleSelling on social in 2022: Making the most of creatives & formats
When it comes to social ads, the world is your oyster in terms of creatives and formats to get stuck into. Playing it safe doesn’t always pay off, in fact, those making the most of newer ad formats.
→ View articleSelling on Social in 2022: Getting set up for Success
If someone sat you down and asked you truthfully, do you know if your brand’s social accounts are set up correctly what would you say?Our new conversation series, Selling on Social in 2022, covers.
→ View articleAmazon Prime Day 2022 - Are you ready?
Amazon Prime Day 2022 is on the horizon. The 12th and 13th July to be exact! We say this every year, but this year in particular is FLYING by so those dates are going to creep up on you quicker than.
→ View articleThe power of Paid Social
Advertising through Paid Social isn't new, we've probably all dabbled in it from time to time with varying successes. However, it's a channel that's true value came to light when store fronts were.
→ View articleGoogle Marketing Live 2022: The Roundup
Along with a lot of PPC’ers out there, we tuned into Google Marketing Live 2022 recently to hear first hand what the latest announcements from Google hold for us all. In case you don’t have a spare 1.
→ View articleTop 10 PPC mistakes and how to fix them
If I had a penny for every Google Ads audit I’ve conducted over the years, I’d be a very rich girl! When I speak to brands about their current Google Ads performance and set up, a common theme is.
→ View articleWhat's new at Pinterest: 3 things every digital marketer needs to know
‘The happy corner of the internet’It’s the platform for the inspiration seekers, the planners, and of course the brands looking to attract a captive audience in the research stage of the buyer.
→ View article5 reasons why brands need to be embracing TikTok ads
It’s the platform that’s popularity skyrocketed during the pandemic but is often overlooked when it comes to your paid social strategy. Our Paid Social Executive, Charlotte, shares her top 5 reasons.
→ View articleGetting to know Charlotte!
We think it's important for you to get to know the people behind the scenes at Ortus, and one that slipped through the net when it came to a newbie grillin' was Charlotte Laverick, our Paid Social.
→ View articleHypercompetition in post pandemic ecommerce
2020 and 2021 were sometimes a wild ride for PPC’ers and other marketeers when trying to predict what was going to happen next for their clients. Were people going to embrace online shopping or crave.
→ View articleThe rise in consumer fashion demand: 4 actions every marketer needs to take
We think we speak on behalf of the nation when we say our wardrobes took a little bashing over the past pandemic-ridden couple of years. Nights out became nights in, we swapped the gym for our.
→ View article10 biggest pitfalls of Paid Social in Ecommerce
There’s stacks to be said for Paid Social as a key results driver in your marketing strategy, but if you’re pumping budget into this channel and not seeing results it’s likely something’s gone wrong.
→ View article3 PPC benefits of Performance Max
Google’s Performance Max is here and while there’s still a staggering amount of advertisers yet to test this campaign type, P.Max comes with a whole bunch of benefits to reap. Here’s 3 of our.
→ View articleThe importance of site speed in Paid Marketing
Imagine if you could improve your organic search ranking, increase your conversions across all marketing channels AND do all of this whilst reducing your CPA? You’d best believe there’s a way, and.
→ View article5 tips for dominating ad copy in a Smart Bidding world
For many, writing compelling ad copy is a walk in the park, but the real challenge lies in ensuring your paid search ads remain high-performing. Particularly in the age of automation with Smart.
→ View articleA day in the life of an Agency Director with Sarah Williams
It’s all systems go here at Ortus as we approach the end of the first business quarter for 2022. Our team works tirelessly to maintain high performing accounts for our clients, but meanwhile, our.
→ View article4 Fashion Brands leading the way in Paid Social ads
Online users spend more than one third of their time browsing social media platforms, so it comes as no surprise that forward thinking brands are now more than ever turning to paid social ads to.
→ View articleFaces of Ortus: Meet Claire
We’ve got another new face that we’re chuffed to introduce you to at Ortus... Claire Bowes joined our PPC team earlier in the month as our new PPC Manager and, in true newbie fashion, we’ve thrown.
→ View articleGoogle Enhanced Conversions: Everything you need to know
Talk of the third party cookie extinction is on everyone's lips in the industry right now, but the biggest players in tech are doing everything they can to combat our struggles. Our Associate.
→ View articleCapitalising on Paid Search in 2022: The Homeware Sector
Among the trail of carnage the pandemic left in its wake, one industry that was able to ride the opportunity and come out on top was the homeware sector. Consumer search behaviour throughout 2021.
→ View article5 things a marketer needs to know about the Facebook Conversions API
The dreaded iOS 14 update made all us Paid Social Marketers take a *gulp* and, as expected I started to see a turn in my clients results - and not for the best! Especially those who had amazing.
→ View articleShort Titles land on Merchant Feeds!
We’ve always been advocates of optimising feeds and have been for yearssss! So it’s great to see Google are still producing fresh ways to optimise and adapt inline with their new ad formats to give.
→ View articleA guide to Performance Max
We've handed the reigns over to our resident data & testing whizz... aka PPC Manager Laura Williams, to share everything she knows about Performance Max! If you're keen to learn the ins and outs of.
→ View articleA shopping feed to fall for this Valentines
Over the holiday season we highlighted the steps we can take to really level up your Smart Shopping campaigns with the inclusion of key ‘event’ search terms within product headlines and.
→ View articleNew Year Clean up: 6 tips to optimise your Shopping ads
Shopping ads now drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads, posing an opportunity we’re sure you’d agree shouldn't be ignored. You might have already set your.
→ View articleCelebrating 1 year of Ortus!
Today marks one whole year since our agency rebranded to Ortus, with a laser focus on all things paid! We're over the moon with how much we've achieved in just 12 months, from new product and service.
→ View articleRearranging the grid: New Insta feature could answer our aesthetic prayers!
With over 500million daily active users, it’s no surprise that Instagram regularly keeps us on our toes with the frequent rollout of new features from the platform. It wasn’t so long ago we were.
→ View articleWrapping up our first year!
We’ve had a whirlwind of a first year since Ortus launched on 1st February 2021 as we’ve continued to navigate our business through a global pandemic! This year was very much about cementing our new.
→ View articleFaces of Ortus: Meet Danielle!
2021 was a cracking year for Ortus and 2022 is already promising to follow suit… but cranked up a notch! We’ve kicked off the new year with another new face that we’re chuffed to introduce you to..
→ View article3 PPC Predictions for 2022
If the past couple of years have shown us anything, it’s to expect the unexpected and be prepared for a handful of curveballs along the way! When it comes to paid marketing, (and PPC in particular),.
→ View article6 Digital Marketing Trends For 2022
It’s that time of year again where we take a look back at the digital trends of 2021 and hedge our bets for what’s likely to be a successful move for our strategies in 2022. We were lucky enough to.
→ View articleSarah Williams: What I’ve Learnt
Our Associate Director, Sarah Williams, is the latest business leader to feature in Prolific North’s ‘What I’ve Learnt’ series 👏
→ View articleBlack Friday Under the Scope: 2020 Recap
The 2020 holiday season was the biggest ever for digital sales, with £768bn in global sales, a phenomenal 50% increase from the previous year. Google’s insights from Black Friday and Cyber weekend.
→ View articleEthical Superstore sees revenue growth from our Price Intelligence Tool
Our client, sustainable online supermarket, Ethical Superstore, recently saw an incredible revenue increase of 36% following implementation of our brand new price intelligence tool!
→ View articleThe New Price Intelligence Tool – 4 Key Perks
You might have already seen the news, but we’re ridiculously excited to launch our brand new Price Intelligence Tool to the market.
→ View articleHow to bring your team together during a company rebrand as a leader
During a company rebrand process, there are so many decisions to be made, including the branding itself, company focus, tone of voice and values, as well as the core audience to hone in on. So.
→ View articleBedrock – Guest Post | Maintaining accurate conversion data in a privacy-first world
Bedrock’s Analytics & Digital Strategy Director, Scott McMullan runs us through the items affecting your data accuracy, the impact they are having and what you can do to retain the most accurate.
→ View articleQ4 Unwrapped: It pays to be early
I think it’s pretty safe to say that all retailers and marketers planning for Q4 are finding they’re in need of some sort of crystal ball this winter. We’re in what seems like the last stages of a.
→ View articleHow we’re preparing for the latest keyword updates in Google Ads
Being prepared for keyword match type changes As many of us in the world of PPC will know, back in February Google announced that they were incorporating the behaviours of Broad Match Modifier (BMM).
→ View articleCapitalising on the Amazon Prime Day Halo Effect
The Prime Day “halo effect” You may have heard Amazon’s Prime Day is upon us on the 21st and 22nd June 2021. Here at Ortus, we’ve been monitoring what happens outside of Amazon over these days. Last.
→ View articleDemystifying the Smart Shopping Black Box
Smart Shopping, for the last couple of years, has been the spearhead of Google Ads Shopping offering, widely adopted as a best-practice approach to delivering the best results in the shopping space..
→ View articleQ1 Agency Roundup - The latest at Ortus
Grab yourselves a cuppa – this is a long one! But so much has happened here at the agency in the last 3 months, we couldn’t miss out any of these successes!
→ View articleThe online vs the offline retailer – who wins post lockdown?
With lockdown restrictions on non-essential shops about to be lifted, the question so many retailers are pondering at the moment is, will shoppers return to physical stores? And the answer is.
→ View articleChanging jobs during a lockdown
Switching jobs and re-locating is a huge step in anyone’s career, but team that with a global pandemic and a UK lockdown? Find out below how our newest recruit Carl found the entire process and how.
→ View articleApple’s iOS 14 data privacy policy update
Last year, Apple announced data updates to their recently released iOS 14, which are likely to have profound impacts on advertisers and consumers alike. Apple has increased its privacy protections.
→ View articleCombining the reach of display, with the precision of paid search
While the current economic climate is encouraging brands to focus more on their short-term goals and maximise immediate revenue, we believe it is vital that they don’t lose sight of the larger.
→ View article